This post is especially brought to you over the sea from Clara.

The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool – as the Prince understands – will also help to care for our planet.

The combined efforts of the leading wool organizations, industry associations and the textile industry across the world has created a campaign to promote the wonderful properties that wool offers to textiles and in doing so, help to support sheep farming as an industry and the textile community internationally.

There are a number of ways to get involved with the campaign including:

-Sign a Letter of Agreement and return to show your support of the campaign.

-Use the campaign logo’s on your website to link through to We can provide you the logo file and some accompanying text to explain the campaign to your online customers.

-Encourage your retail customers to contact us and become involved.

-Host educational seminars for your customers to update them on the eco-benefits of wool and the campaign. We can provide the presentations you will need.

-Build unique showroom displays to promote the campaign and your use of wool. We can provide you artwork to utilize.